FEELS LIKE/LOOKS LIKE- GOOGLE WANTS TO CLOSE DOWN THE BLOGGER DIVISION

Blogging has changed considerably in the last three years by being overrun by social networking, which, in its own way has become a kind of micro-blogging pattern. People now look across a vast landscape of options when they're looking for information which is pushing blogs away from personal interactive journeys to something else. What that 'something else' is may be difficult to describe
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Audiences are no longer built up directly on the blogging platform as much as they're collected through other means of Facebook, Google+, Twitter, Instagram, Pinterest, Tumblr and other social sources. It's a definition difference between a 'personal interactive journey' on social networks and 'important information' in blogs where that information is something that answers searchable questions.
The future of Google Blogger